Google Ads is a web advertising system by Google which enables companies to show advertisements on Google search pages, YouTube, and other websites in the Google Display Network. Google Ads runs on a pay-per-click (PPC) system where advertisers pay only on clickthroughs on their ads. Google Ads enables companies to access their desired consumers, drive website traffic, and generate sales through highly specified campaigns.

• Appear at the top of Google search results.
• Target users actively searching for relevant keywords.
• Text-based ads with headlines, descriptions, and URLs.
• Example: "Buy Running Shoes – Free Shipping on Orders Over $50"

• Run on YouTube and Google Video Partners.
• Can be skippable, non-skippable, bumper ads, or in-feed video ads.
• Ideal for increasing engagement and brand awareness.
• Example: A skippable ad before a YouTube video.

• Show product listings in Google Search and Shopping tab.
• Include product image, price, store name, and reviews.
• Best for e-commerce businesses.
• Example: A Google Shopping ad displaying a Nike sneaker with price and store details.

• Appear in Google Discover, Gmail, and YouTube’s home feed.
• Image-heavy, visually engaging ads.
• Example: A travel ad featuring a scenic destination on the Google Discover feed

• Promote mobile apps on Google Search, Play Store, YouTube, and Display Network.
• Encourage users to download or engage with an app.
• Example: An ad for a fitness app appearing on YouTube

• Designed to drive visits to physical locations.
• Appear on Google Maps, Search, YouTube, and Display Network.
• Example: A restaurant ad appearing when someone searches "best pizza near me."